Remember Audi A5 Suicide vs Citroën Suicide by car: Carbon monoxide poisoning isn't what it used to be? Well it still isn't what it used to be, or perhaps this gag is becoming so common this is the new normal - everyone with clean emission cars fail at suicide.
Updates! one more suicide by car - this idea was done as far back as 1997, but wait! There's MORE Suicide by car ad idea officially older than dirt!
You see the first ad we have here in the archive using the suicide angle is from 2002 directed by Brian Baderman.
Citroen - Suicide - (2002) :45 (UK)
Then, in 2009 someone somewhere (it's a secret who) made a Spec ad that infuriated Audi, even though it showed their car as a no-kill vehicle. ;)
Audi A5 - Suicide / Krass - (2009) :60 SPEC
And now we have one more to join the fun, Hyundai and yet another suicidal middle-aged man in "Pipe job" this time from Innocean Worldwide Europe. Any more takers? Thank you to anon at Hushmail.
Hold up! One more suicide by car - this idea was done as far back as 1997 and the Suicide by car ad idea is officially older than dirt!
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Hilarious. Doesn't surprise me one bit that there isn't an original thought from Innocean. Shameless plagiarism.
KJ
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PermalinkAppalingly cast, badly directed.
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Permalinkups, some one did it again!
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PermalinkWhomever is responsible for this should be fired.
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PermalinkSuicide just doesn't seem to be the best way to sell a car...
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PermalinkEspecially when teen suicide is top-of-mind on mainstream and social media.
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PermalinkEs wird geschissen
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PermalinkKoreans are rather famous for copying ideas.
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PermalinkFK Hyundai and FK Citroën & FK Audi. Pack of CNTS.
Everyone in Ireland hates you now for the record
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PermalinkEven worse, over at Copybot A creative posted an open letter to Innocean about her father committing suicide in a car, and how badly it hurt her to basically have to relive that experience through a TV commercial that happy ending or no, was still traumatic.
Update made a post about that here.
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PermalinkThis is just sad. These businesses had to resort to displaying suicide in their ads just to show how "good" they are? Pathetic.
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PermalinkNissan did it in 1997 !
https://adland.tv/commercials/nissan-suicide-car-1997-60-south-africa
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PermalinkNew Badlander! One more suicide by car - this idea was already done back in 1997
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