Kontor Records took one part bright orange Vinyl, one part cleverly designed paper mailer envelope, & added the smartphone everyone has these days to create a record player direct mailer than had an amazing number of responses. 64% of the Creative Directors who received this awesome looking vinyl listened to it and got back to Kontor Records.
I have serious direct mail envy right now. Grar! Well done.
Kontor Records.
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You got to be fuckin' kidding me!!!!!
#somad
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PermalinkMore than the original advertising campaign on Kontor Records! amazing, minimalist, elegant, very neat.
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