This is the first advertising campaign from Ogilvy & Mather for Tiffany & Co. It's an animated piece of elegance, featuring various couples enjoy their wintertime moments of love and extravagance, all set to a sugary twee soundtrack. I really wish they would have animated the jewelry better though as some of the peices stick out like a sore thumb.
Client: Tiffany
Agency: Ogilvy & Mather, New York
Chief Marketing Officer: Lauren Crampsie
Chief Creative Officer: Chris Garbutt
Group Creative Director: Debra Fried
Creative Director: Jeff Leaf
Executive Producer: Maureen Phillips
Animation: Psyop
Music: "Out of the Blue" by Chauncey Jacks
Executive Group Director: Leyland Streiff
Account Supervisor: Kat Bear
Account Executive: Aniella Opalacz
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It's the studio lighting on the jewelry making it stick out too much in some scenes. I'm a sucker for animation, as we all know, but this felt a little dated to be honest as it sort of has a 90s look. It's a cute idea to showcase the jewelry in this fashion, like the shadow DeBeers commercials, it lets the sparkle glitter out of situ, so that the viewer can picture it on themselves. This is smart. P.S. Secret Santa I might like those blingy earrings hanging in that tree....
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