Jack Daniel's Tennessee Honey - King Bee - (2011) :30 (USA)

Watch out kids, the baddest of the bad-ass bees is coming over here.. The bee revs up his engine, then takes off like a ... bee out of hell, landing in a Jack Daniels bottle. If a bee ever looked like a Harley Davidson rider, it's this one.

Jack Daniel's Tennessee Honey, launching in April and available nationally, is crafted with world-renowned Jack Daniel's Old No. 7 Tennessee Whiskey. The whiskey is mingled with a proprietary honey liqueur resulting in a unique, smooth offering.
"In every sense of the word, this is a natural," said Jack Daniel's Master Taster Jeff Norman. "Jack Daniel's Tennessee Honey brings together two complementary tastes in a new way. The quality and character of Tennessee Honey is in keeping with the Jack Daniel's tradition, and we think our friends will be pleasantly surprised with the new offering that has everyone abuzz here in Lynchburg."

This is Jack Daniel's first product launch since 1997. The new campaign, called "King Bee", is centered around the baddest bee in the hive and leverages TV, social media, rich media and banner ads, has a Facebook and used promoted tweets. It's the first spirits brand to purchase twitter-space (a three-day ad buy for promoted trends and tweets).

Arnold Worldwide
Music: Stone Foxes
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Art Directors: Jeremy Boland, Wade Devers, Allie Hughes
Writer: Peter Hughes
Agency Producer: Billy Near, Bill Goodell, Ben Ouellette
Group Account Director: Paul Nelson
Account Director: Nate Stewart
Account Manager: Shannon Coletti
Pete Candeland - Director
Passion Pictures - Production Company

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AnonymousCoward's picture

There are no KING bees, only the Drones are male and they do not pollinate. They are the first to be tossed from the hive when it's time to lighten the load. Yeah, that's how I would want my product to be associated.

This bee is a female. Change your marketing target and you may capture a whole new consumer.

AnonymousCoward's picture

Oh, lighten up. It's not like there is anything else accurate about this commercial or this bee anatomically or otherwise.

The whole thing is based on a song by Slim Harpo called King Bee from 1957. Since then, it's been covered by The Rolling Stones, Pink Floyd, Muddy Waters and now Stone Foxes among others. It's just a song, and this is just whiskey (sort of.)

derek's picture

all the bad ass honeybees i 've come across are female... The male bees are wusses they have no sting

AnonymousCoward's picture

what's the music?

Dabitch's picture

The music is by the Stone Foxes

AnonymousCoward's picture

Is AnonymousCoward #1 saying that Jack Daniels should market to women?

Dabitch's picture

I'll admit, I'm curious to what honey-infused Jack Daniels tastes like now, and that is all this ad needed to do as it's not designed to teach people about bees. That it looks cool is bonus.