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FAD "Create" (2015) 1:06 (Spain)

Create whatever you want, but create something because the more you create the less room there is for drugs. There is plenty of room, however, for creating a manifesto that repeats the word"create," over and over again like some obvious mantra.
It's always nice to take a positive spin on anti-drug campaigns, and I applaud the effort. But seeing how many creative people from Oscar Wilde to Lou Reed were addicts and alcoholics, it's also an idea that you can poke holes in quite easily. And if I see one more fucking hipster dragging a mattress or a sofa onto a roof top or staying up all night to watch the sunrise like they've accomplished something, I'm going to burn all my pairs of adidas Originals as a sacrifice to the advertising gods. So help me god. At least this spot didn't have a flare gun in it.

Client FAD, Foundation Against Drug Addiction
Agency Publicis Spain
Executive Creative Director Bitan Franco, Óscar Martínez, Sito Morillo
Creative Supervisor Miriam Gutiérrez
Agency Producer Gustavo Samaniego
Account Management Elena Granados

Director Lorena Medina, Marc Corominas
Production Company Blur
1st AD Israel Marco
2nd AD Ángela Puig-Pey
Executive Producer Mario Fornies
Producer Kate Jenner
Post Producer Tamara Diaz, Lupe Jimenez, Kate Jenner
PM Marta Antón
PA Carles Pequerul
Location Manager David Bello
Runner Maria Asensio, Ana Terrero, Adrià Nebot, Eli Apezteguia, Silvia Arimany
DOP Oriol Vila
DOP Assistant Agnes Corbera
Focus Puller Sergio Santana
Camera Pablo Lagos
Gaffer Moncho Bartroli
Stylist Ana Morera
Wardrobe Assistant Andrea Pi Sunyer
Make Up Ona Napier
Art Director Oian Arteta
Art Dept Assistant Alexandra Jordana
Props Cristina Hontiyuelo, Anna Auquer

Editor Lucas Nolla
Editor Assistant Rocío Pérez, Javi Alsina, Julio Bermejo
Music Aimar Molero
Casting Bendita Profesión

Post Production Metropolitana
Colorist Paula Ruiz
Sound Studio Spain Beat Music
Sound Studio Grand Central Studios
Sound Technician UK Munzie Thind
Rabbit Vocal Management
VO Spanish Lucas Nolla
VO English Philip Jackson

Thanks to
Ajuntament de Barcelona
Guardia Urbana de Barcelona
Charlotte Chadwick
Costume BCN
BUC Rugby
Arnau Roca
Alba Roig
Pancho & Nona
Otti & Xampi
Guillem Cabrera
José - New Barber
Albert Marcet
Oscar Noguera
Ezequiel Cruz
Sergio Lopez
Adela Loconte
Bo Ningen
Albert Navas
Borja Oliva

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Anonymous Adgrunt's picture
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David Felton's picture

Is it just me, or did this ad come across as terribly generic? Stick an HSBC logo on the end and take out the line about drugs and it might as well be an ad for a youth savings account.

Also, I don't want to make a big deal out of this, but what's with the girl wearing the dog on her head? She's definitely on something.

kidsleepy's picture

Youth savings, denim jeans, moleskine, you name it.