Michael Bublé is convinced that bubly is in fact called bublé, because it's named after him. Yes, that's the only joke in this ad, it gets a little silly as Bublé starts changing the Y's on the cans.
“I might be Canadian, but I’m a big fan of American football,” said Bublé. “I had a blast doing my very first Super Bowl commercial with Bublé – I mean bubly. Because of our similar names, the brand and I share a special bond. I love how the cans are bold, bright, and full of personality.”
Michael Bublé said in a statement. In the ad comedian Aparna Nancherla tries to convince Michael of the real pronunciation, to no avail. Stacy Taffet, vice-president, water portfolio for PepsiCo, added:
"With this spot, we knew we had one job to do – get people to crack a smile – and there was one person we knew could help us do it: Michael Bublé. With his help, not only do we get to set the record straight that it’s Bubly, not Bublé, but we also get to introduce Bubly’s four new flavors – all featuring their own witty tab greetings and can sayings that Bubly fans have come to know and love.”
Principal talent: Michael Bublé, Aparna Nancherla