Hyundai Sonata - Smaht Pahk - (2020) :90 (USA)

Wicked smaht, this smaht pahk. Chris Evans, John Krasinski, Rachel Dratch, and David “Big Papi” Ortiz all talk about the main feature of this new Hyundai Sonata, in a heavy Boston accent, which is both funny and charming. All of the USA knows how to say "pahk da cahr" in that accent already, so I can imagine how people will have fun with "smaht pahk". Plus, this isn't a feature that other cars don't have, but with this advert Hyundai has claimed the feature as theirs. I can picture people in car dealerships asking if a car has "Smaht pahk" in the future.

Client: Hyundai 

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Pahk the cahr's picture

This was hands down the BEST of the superbowl ads this year. THE BEST.