Reebok / RBK - I Am What I Am - Jay-Z - long (2005) 0:60 (USA)

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Dabitch

- April 12, 2005 - 17:08

I don't know what to think about these ads. I like them... But at the same time... I don't get it. ;)

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AnonymousCoward

- August 8, 2005 - 17:54

this is the best ad on air. it captures jay-z's personality and links his values to reebok's. brilliant execution and editing. and the best part...if you're not in the target, you just won't get it. exclusivity by knowledge is the key to this target's heart.

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Dabitch

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Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.

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