Hot Wheels - Secret Race Battle - beamvertising (2011)

Monster fights on a building down in Oz. Like the Black Flag giant invading space ants crawling all over a building this neat-o 3D effect is the new generation of beamvertising. All you need is a really big building and an idea. The question is, will the target market be around to watch it?

Client: Mattel
Ad Agency: Muse

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