Love's baby soft which promises your skin will be as soft as a baby's bottom, and that is sexy while a young model licks a lollipop with a naive childish look on her face. Yes, it's a very strange selling proposition. Pedobear buys a lot of this stuff, I hear.
See also the Love's Baby Soft - Because innocence is sexier than you think print ads (number one), and the portrait with the younger girl hugging a teddy bear.
Client: Love's Baby Soft
ad agency: Wells Rich Greene.
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