I know we're just a few days away from 2015 but this Cumberland farms taste test spot takes me back to the 80's. In this case, the convenience store Cumberland Farms got a bunch of Dunkin Donuts fans to try their coffee in a blind taste test and guess what? Over half of the group thought that Cumberland Farms was just as good.
Not better, mind you. Just as good. I guess that's...something?
Client: Cumberland Farms
Every time a brand makes a testimonial video, an advertising creative commits suicide. Text SAVEACREATIVE to 33733 for a free Cannes Lion.
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