From the first shot I thought this was perfect, with the multi-coloured lighting, the playful butt-slapping, the slow motion jumping, the slight pink & purple hue to it all. Together with the music and the couples, it's all fun, but then they made it even better when they brought out the champagne and silly string. Yes! Silly string! Whomever came up with that is a genius. This is fun, and funny without getting tacky.
"To celebrate Dating Naked: Playing for Keeps, the second season of VH1’s wildly popular Dating Naked series, VH1 has collaborated with the L.A. creative agency Mistress on this video production, featuring airborne naked couples, defying gravity, floating in epic slow motion, demonstrating that love comes in many different forms. The clip “Love Is In The Air” also celebrates National Nude Day (July 14) and showcases couples from a variety of backgrounds, straight and gay, young and old, svelte and full-figured. They represent the melting pot of America. The video is a graphic visualization of the insight that it is all about our true selves, finding true love - without all the bullshit."
Mistress and VH1 previously collaborated on the viral sensation Dancing Naked, which celebrated the inaugural season of Dating Naked and National Nude Day 2014.
Ad agency: Mistress
Production Company: Bastard
Director: Bob Hope
Editorial: Bastard
Editors: Kyle Stebbins and Ian Kalmbaugh
VFX: Kyle Stebbins
Sound Design: Lime Studios
Engineer: Sam Casas
Partner/CD: Damien
Art Director: Rachel Guest
Copywriter: Celine Faledam
Producer: Kay Lynn Dutcher
Brand Director: Tor Edwards
Brand Manager: Kylie Wu
Project Manager: Alex Clewell
Great music track, too.
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PermalinkYes and you know what Arden said, "music is 70% of a commercial. Sometimes 90%"
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