This campaign is for Partnership for a Healthier America, a non-profit that fights childhood obesity epidemic in America. In this one, we see Muhammad Ali at a press conference, with a glass of water. Correct me if I'm wrong but, wasn't Muhammad Ali in shape because he exercised?
Client: Partnership for a Healthier America
Jim Elliott: Chief Creative Officer, Y&R NY
Mike Wente: Executive Creative Director, VML NY
Bruce Jacobson: Creative Director, Y&R NY
Alan Vladusic: Creative Director, Y&R NY
Harsh Kapadia: Senior Art Director, VML NY
Alice Thomas: Senior Copywriter, VML NY
Letitia Jacobs: Executive Director of Content Production, Y&R NY
David Mindel: Senior Graphic Designer, Y&R NY
Loni Pont: Art Buyer
Abby Bralove: Assistant Producer