European parliament elections are happening May 22-25. A large number of young Europeans will be breaking their voting cherry for the first time. I think the concept centers around the idea of "What stories will happen when you vote?" But in this case the story is, a hipster kid goes to vote, but doesn't actually get to vote because he's too clumsy and clueless to know how. So instead, he falls through a window and ends up unleashing a bunch of sheep.
Oh! I get it! European voters are sheep! I think I'm reading that correctly, right?
Client: European Parliament
Agency: Ogilvy Brussels
Executive Creative Director: Sam De Win
Creatives: Sam De Win, Seb De Roover, Koen Mortier
Producer: Bruno Dejonghe
Production Company: Czar.be
Director: Koen Mortier
Music: Compact Disk Dummies
Client: Stephen Clark, Thibault Lesenecal
Client Director: Laure Van Hauwaert
Accounts: Ulrike Stolze, Ieben Enghien
Strategy Director: Kristel Vanderlinden
Head of Reputation: Tomas Sweertvaegher
DOP: Menno Mans
Producer: Joop Haesen
Executive producer: Eurydice Gysel
Editor: Manu Van Hove @ Het Digitaal Geweld
Sound: Senjan Jansen @ Senstudio
Online: Ann Vandenbussche @ Nozon
Grading: Joost Van Kerckhove