The perfume bottle is designed to look like a crystal ball, so of course the ad concept should be about a psychic looking into her future. “We’ve been fans of twigs for years,” said the designers Viktor Horsting and Rolf Snoeren “and we’re happy to welcome her to the Viktor&Rolf family. Not only is she one of today’s biggest pop stars, she’s also hugely creative. She’s an icon and absolutely the right personality for GOOD FORTUNE.”
The commercial is reminiscent of Guinness "tower of babel" advert, where the camera pov floated into space, which turned out to be bubbles in a glass of Guinness, that turned out to house the tower of babel. Here the camera POV keeps diving into the crystal ball, which is the perfume, which reveals FKA twigs in various scenes.
“I’ve always loved perfume,” states FKA twigs. “Scent has always been an integral part of my sensory world and being able to creatively collaborate with Viktor&Rolf on this project has been very fulfilling. I feel there’s this bond that unites us. Becoming part of their universe feels like magic, a dream come true.”
Photography: Inez & Vinoodh
Director: Andrew Thomas Huang
Music: FKA Twigs
Stylist: Matthew Josephs
Makeup artist: Daniel Sallstrom
Hair: Rio Sreedharan
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