Gibbs S.R. Toothpaste - Tingling Fresh! (1955) :60 (UK)

This is the first TV commercial to be broadcast in the United Kingdom. The tingling tells you something very important, that you are doing your gums good and tapping them to resist infection.

Client: Gibbs S.R. Toothpaste
Ad agency: Young & Rubicam (Y&R)
Director: Brian Palmer

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