Guinness - BROTHERS / Miracle & Abidemi (2022) :30 (Nigeria)

“Brothers” celebrates the relationship between Miracle, and his brother, Abidemi who are united by their shared passion for football. There are some excellent agile camera moves here which bring us from a fantasy realm where Miracle is a football commentator in a round sports arena, a type of street game, to sitting in a popular sports bar where Abidemi is telling Miracle about everything happening on the screen. 

The release tells me that this 'sports bar' is a Nigerian football viewing center,  and these public viewing centres are an extension of stadiums in many African cities. They are now a popular destination for weekends and some midweek evenings during the European football season to bring people together and share their passion for the game. We also learn in the ad that Miracle is actually blind, but football isn't all about what you see, but what you feel. And Miracle is one enthusiastic fan. 

Client: Diageo
Campaign title: “Brothers”
Client name: Olawale Adetula
Creative Agency: AMV BBDO
CCO: Nadja Lossgott and Nicholas Hulley
Creative Director: Nadja Lossgott and Nicholas Hulley
Creative Team: Ben Smith and Dan Kennard
Agency Planning Team: Joe Smith
Agency Account Team: Ella Dolding and Elana Murphy
Agency Producer: Leo Rowbotham
Media Agency: PHD and OMD South Africa
Production Company: Giant
Director: Paul Ward
Production Co. Producer: Emma Lundy
Edit: Strangelove, Xander van der Westhuizen, and Emily Bussac
Post-production Company: UNIT
Colour Grading: Alex Greory @ No8
Sound studio: Sam Ashwell @ 750mph
Audio Post-production: 750mph
Business Affairs: Maxine Thompson

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