Scary spot for Humane Society International. There's a yearly festival in Yulin, China where eating dog meat is a big part of it. Over 40% of the 10,000+ dogs consumed during the 10 day festivities are stolen family pets. The Humane Society and Grassriots came up with this PSA to try and end the Yulin festival and save all those dogs. Very sad spot.
Client: Humane Society International
Creative Agency: Grassriots
Creative Director/Art Director/Writer: Paul Bonsell
Film Production Company: OPC
Director: Derek Shapton
Editor: Izzy Ehrlich, Rooster
Transfer: Roslyn Di Sisto, Smith
Online: Ernie Mordak, Fort York VFX
Audio: Julian Rudd, Vapor Music
Dogs: Christine Ford and David Smith