Inspired by Iceland - Kranavatn Tasting - it's available all over Iceland! (2016) stunt

A lot of people who travel abroad have learned to be wary of the tap water in the countries they visit. So Inspired by Iceland decided to alert tourists about their fantastic tapwater in this amusing way. They sent their best bartender to Keflavík International Airport to serve premium quality Kranavatn to travellers. The joke being that kranavatn actually just means tapwater. 

Client:  Inspired by Iceland

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Nevermind the bollocks's picture

Who is that guy? Is he a celebrity bartender, famous mixologist or comedian or something? Why was he picked to be the face of Iceland?