JIF - "Celery Sorrows" (2024) :30 (USA)

Every year, millions of little celery bits are discarded, left uneaten and unloved. Americans devour 1 billion wings during the Super Bowl, but only 14% of wing-fans prefer the celery. You can help save the celery, by eating it with Jif! 

Customers can visit www.savethecelery.com on Sunday February 11, to get a free jar of Jif delivered by Gopuff in minutes.

Client: J.M. Smucker Co
Ad agency: BBH USA

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