Miami approves skyscraper-size billboards : Words & Pictures mock them.

Ugh, the advertising laden cityscape of Bladerunner will soon be found in sunny Miami as they approve skyscraper sized billboards. Of course words & pictures have the perfect comeback.
Like Luke wrote in Hey Whipple - size doesn't matter.

Where is it written that large logos increase sales? When introducing yourself, do you say your name in a booming voice? "Hi, my name is Bob Johnson!" Do the large bottles of Coke with bigger logos sell faster than the cans? Are your business cards the size of welcome mats? If cattlemen heated immense brands and seared the entire sides of cows, would fewer be rustled?