Myer "Give Registry- Plate" (2016) :30 (Australia)

In this spot we hear a woman describing at first what seems to be just a stack of simple plates. But as she continues to talk, we realize these plates are different. She's used to having them thrown at her, as a real victim of domestic abuse. And now that she's fled and is on her own, she's been given new plates, as part of Myer's Give Registry program. In partnership with The Salvation Army in Australia, whenever you shop at Myer and buy something on the gift registry, it is given to a victim of domestic abuse-- women and their families. In this case, what this woman has been given is more than a plate. It's a fresh start. Give Registry is a nice way to take a horrible situation and turn it around for good.

Client: Myer and The Salvation Army
Executive General Manager, Brand & Marketing: Michael Scott
GM Marketing Strategy & Communications: Natalie Warren-Smith
Marketing Specialist, Retail Events: Natalie Riley
Community Relations Advisor: Kate Driessen
Agency: Clemenger BBDO Melbourne
Creative Chairman: James McGrath
Chief Creative Officer: Ant Keogh
Creative Director: Evan Roberts & Stephen De Wolf
Creative team: Elle Bullen & James Orr
Design Director: Jake Turnbull
Group Managing Director: Simon Lamplough
Senior Account Director: Sam McConnell
Operations Director - Myer: Sharon Adams
Executive Producer: Sonia von Bibra
Senior Producer: Karolina Bozajkovska
Production Company: Flare
Flare Producer: Selin Yaman
Director: Angie Bird
DOP: Shelley Farthing-Dawe
Art Director: Ben Bangey
Score: Matt Gurry
Editor: Sam Coates
3D / CGI Production: Cream Studios
Managing Director / Partner: Steve York
Producer: Jennifer Stone