Nike - Bo Jackson, 2180 hours (1993) :60 (USA)

We're back in the barbershop, where the old men speak of Bo Jackson's achievements, as a Nike ad showing Bo Jackson in the gym comes on TV.

"I heard Bo's so fast, he can turn off the bedroom light and be in bed before the room gets dark."

"I heard Bo spent two thousand one hundred and eighty hours rehabbing his hip, just so he can play baseball."

Nobody in the barbershop believes this. So another one chimes in: "But I did Bo once boil a hot dog, and still had enough time to catch the ball."

"He get mustard on that dog?" another man laughs. Then Bo Jackson breaks the fourth wall, as he's working out in the Nike ad on tv, and replies: "No mustard"

Advertising Agency: Wieden+Kennedy

Production Company: Pytka
Director: Joe Pytka

Principal talent: Bo Jackson

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