"Listen to your nose" the branded poster says, and dogs are magically attracted to it. Why? There's actual dog food hidden behind that bowl-picture, and the smell is wafting through tiny holes in the poster. I wonder how long it was up before hounds tore into the paper trying to reach the food.
Leo Burnett, Frankfurt
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just as 'Listen to your nose' -:)
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PermalinkNice post.
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