AXA, a house weeps in Antwerp

weeping house

How do you grab the attention of an entire city on a boring topic like renovation loans? Simple! Install a weeping house on a trafficated street and wait for the press and people passing by to react, then make the house stop crying. Every house could use some upkeep, and now owners know who to turn to for a loan.


AXA - the weeping house in Antwerp - case study

Client: AXA
Ad Agency: Duval Guillaume Modem
Creative Director : Geoffrey Hantson
Art Director : Kristoff De Prins
Copywriter : Philippe Blondé
Account Manager: Annelien Orbie
Account Director: Karel Vinck
Production follow-up: Bart Verschueren

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