The ad agency Famous in Belgium enlisted some help from JCDecaux media to create an Ice beer poster - that is, the poster is made of ice and the beers are frozen in it. The Jupiler beer bottles had to be replaced during the day, so in a sense it also worked as a sample stand. ;)
Ad Agency: Famous
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This is a great idea, on a hot summer day I'm sure it would draw a crowd who wanted to sample some cold beers.
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