Sharad Haksar - Camera Lens Calender - DM, India

My roommate is a photographer, so when his birthday was coming up I spent a silly amount of time trying to make a camera-lens travel-mug for him to drag his coffee around in. I failed, my welding skills aren't what they used to be and I never did look as cool as Jennifer Beals doing it.

So when this popped into the submission box I mentally high-fived art director Sharad Haksar and Creative Director Anantha Narayan of 1pointsize for coming up with the world's first camera lens calendar. I want this!

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TARGET AUDIENCE: Key international clients of photographer Sharad Haksar

THE BACKGROUND: Clients receive a lot of desktop calendars as corporate gifts. To stand out from the clutter, the calendar had to be something they've never seen before.

THE OBJECTIVE: To create an innovative calendar that strengthens Sharad Haksar's equity of being a creative photographer.

SOLUTION: The Camera Lens is the most visible sign of a professional photographer. So we designed a long-life desktop calendar that looks like a camera lens. We used the focus, shutter speed and aperture rings to cue the year, month and date. And we sculpted the calendar from a single block of Aluminum.

THE RESULT: a stunning looking calendar displaying dates from 2008 to 2032. And weighing above 4 Kgs.