Cheese! This family likes to have friends over, but like so many worry about having to prepare meals. Don't despair, cheese is here, this is basically the point of the voice-over that explains how cheese is a cheap way to entertain. Meanwhile, everyone around the table discusses the cheeses, how do you see if the camembert is ripe? Which cheese should you start with first, and so on. This advert started a trend of cheese parties in Sweden. There was also a brochure to pick up at the nearest cheese shop which taught you all about fondue and the many kinds of cheese available.
Client: Cheese board