Actor-activist Jenny Yang partnered with Ajinomoto to bring to light some of the misconceptions about MSG and highlight how to eat clean based on scientific evidence.
Directed by Paul B. Cummings, the spot opens with Yang conceding that she’s willing to delve into the Goop buzz and try their many recommendations for healthy living including red-light therapy and beet cocktails. Yang goes on to detail some of the issues with Goop and other brands arbitrarily deciding that her grandma’s red braised pork belly is less “clean” than your grandma’s chicken pot pie.
The spot concludes with Yang’s invitation to the “Goop Goddess” to join her for an MSG-based feast and take a fresh look at ‘clean eating.’
Agency: Edelman
ECD: Jesse Suchmann
CD: Conor Hogan
AD: Madelyn Fetzko
Jasen Wong: Senior Copywriter
Group EP: Ari Pomerantz
Senior Producer: Gina LoPinto
EVP: Jennifer Horowitz
VP: Stephanie Walker
Senior Account Sup: Victoria Kwan
Project Director: Mamo Arima
Production Co: Tuff
Director: Paul B Cummings
EP(s) Max Rose & DJay Brawner
Producer: David Johnson
DP: Sam Brownfield
Production Designer: Lauren Meyer
Editor: Paul B Cummings
Color: Derek Hansen @ Afx
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