In collaboration with YouTube star Nikkie, young makeup fans are informed about the underestimated danger of putting on makeup while driving.
Given a shockingly high figure of half a million car crashes a year caused by drivers applying make-up (in the UK alone), awareness of this underestimated danger must be raised.
Based on this insight the aim of a viral video by DDB Tribal and Volkswagen is to address a target audience of young drivers and educate them about the danger of putting on makeup while driving.
Ad agency: DDB Tribal
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