Please Don't Make Up & Drive - VW case study (2012)

In collaboration with YouTube star Nikkie young women are informed about the underestimated danger of putting on make up while driving. Given a shockingly high figure of half a million car crashes a year caused by women drivers applying make-up (in the UK alone), awareness of this underestimated danger needs to be raised. Based on this insight the aim of a viral video by DDB Tribal and Volkswagen is to address a target audience of young women drivers and educate them about the danger of putting on make up while driving.

Ad agency: DDB Tribal

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