RAB touts radio in the UK with talking chip in press ad

The RAB (Radio Advertising Bureau) in the UK is launching a similar campaign to what we saw earlier last month by the RAB in the US. JWT London has created a press ad for the group to tout the effectiveness of advertising on radio.

The ad will appear in Media Week today and will be placed in the centre pages of the magazine, which are blank.

When the pages are opened, the talking chip is activated with the message: "You are three times more likely to get your ad noticed on radio than you are in press. For more information contact the Radio Advertising Bureau at rab.co.uk."

The timing of this ad ties into the release of their ad avoidance study, which you can download here.