Sephora dares you to be yourself - "Believe in your wish!" (France)

For the holidays, Sephora unveils an emotional film full of hope, love and joy to celebrate the infinite power of wishes


Promises of a better future, of exploring new horizons, of living big adventures or even of being more daring, a wish is something precious and unique to each other.


During this holiday season, the season of hope and renewal, Sephora is back on the air to reinforce its position of a leader in universal beauty by revealing the strength and power of wishes.


The brand releases a new brand campaign meant to shine a light on the power of beauty. A powerful campaign created by BETC ETOILE ROUGE here to remind us that the best gifts come from the heart.


"Believe In Your Wish" directed by Duncan Winecoff is a film that is both intimate (through the delicate moments shared and the personal wishes made by the different characters) and universal (because each one of us can identify itself through the wishes).


The film surfaces the high ambition of people courageous enough to tell their wish aloud and bring a joyful sensitivity and energy. The song "I'm Not In Love" by Kesey Lu brings home the message of hope and courage.


In addition to this TV ad, Sephora will release another holiday film that will focus on iconic beauty products of the brands displayed in a wishing tree.


The global campaign will start airing on November 7th and will be broadcast on TV, digital, social media, and outdoor in Europe and in the Middle East.

Campaign: Believe in your wish
Brand: Sephora
Brand Managers: Steve Lesnard, Laetitia Rambaud, Benedicte Sugauste, Tiphaine Goubin, Sandra Samarakody, Joanna Rabar
Ad Agency: BETC Etoile Rouge
Agency Managers: Olivier Vigneaux, Alice Dumortier, Emilie Grimaldi, Fanny Giraudeau, Capucine Fontaine
Chief Creative Officer: Remi Babinet
Executive Creative Director: Florence Bellisson
Art Director: Alexandra Van-Riel
Copywriters: Kim Froissant, Symonne Torpy, Carmen Bramly
Music Creative Director: Adam Ghoubali
Traffic Manager: Letizia Felici
TV Producer: Caroline Bouillet
Post-Producer: Cyrielle Moustin
Director: Duncan Winecoff
Production Company: Quad
Sound Company: Green United Music
Art Buyer: Isabelle Mocq
Print Producer: Agathe Guillaud
Photographer: Nadine Ijewere

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