Shell - Wonderful time on Shell / Bing Crosby (1960) :60 (UK)

Bing Crosby sings a catchy jingle as he travels around in the UK, as you can have a wonderful time when you go on Shell Shell Shell. 

 

“I’m going well,

I’m going Shell,

I’m going well on Shell, Shell, Shell.

I’m going well,

I’m going Shell,

You can be sure of Shell.”

Ad agency: Ogilvy and Mather

Principal talent: Bing Crosby

Copywriter:  Johnny Johnson 

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dave trott's picture

This is the commercial that John Webster said changed the way he thought about advertising when he was a youngster: https://davetrott.co.uk/2018/12/whats-the-big-idea/

Robbotman's picture

Excellent post as always, Dave.