Bing Crosby sings a catchy jingle as he travels around in the UK, as you can have a wonderful time when you go on Shell Shell Shell.
“I’m going well,
I’m going Shell,
I’m going well on Shell, Shell, Shell.
I’m going well,
I’m going Shell,
You can be sure of Shell.”
Ad agency: Ogilvy and Mather
Principal talent: Bing Crosby
Copywriter: Johnny Johnson
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This is the commercial that John Webster said changed the way he thought about advertising when he was a youngster: https://davetrott.co.uk/2018/12/whats-the-big-idea/
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PermalinkExcellent post as always, Dave.
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PermalinkThanks for sharing!
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