Sisterhoodie - Out Of Place / Peter Som designed breast cancer hoodie

Ogilvy & Mather and designer Peter Som bring us the Sisterhoodie (oh good grief, the pun) for National Breast Cancer Foundation. Selling the hoodie, this pro bono campaign is raising money. With a designer name like Som creating the hoodie, there will plenty of interested buyers, as that's quite the fashion statement. As an "check yourself / get to know yourself" idea, well, lets just say I doubt many women will actually use the pockets. And if you've over a C-cup the whole design might start looking really silly. Kate Bock looks great in it though, but then again she looks great in a burlap sack.

Net proceeds from the sisterhoodie sales benefit the National Breast Cancer Foundation, who provide free mammograms to women without health insurance.

Ad agency: Ogilvy & Mather