Snapple gives Bostonians more music, less ads

Beginning tomorrow and running through July 4th, Boston area rock radio station WFNX will be commercial free thanks to Snapple.

According to the New York Times, they are paying a $2 million for the privilege of purchasing every minute of the station’s advertising time for the six-week period, with non-traditional recorded audio collages, live DJ reads, bumpers, and sweepers all in support “brandcasting” Snapple beverages.

I think this is a fabulous idea. Another Boston radio station had sold hour blocks right after prime drive time (9-10am) to a local dealership. It's a great way for terrestrial radio to stay competitive against the satellite companies.