Stabilo Giant Highlighter on escelators ad - ambient, Hong Kong

Stabilo highlighters Hong Kong has taken the giant highlighter idea one step further and added a giant Stabilo to the start of an escalator. The result when watching that yellow warning line on the edges of the steps roll it's way up, is a neat illusion where it appears it's the giant Stabilo highlighter that adds it, and clearly never runs out of ink. Very clever guys.

Agency: Grey, Hong Kong
Creative Directors: Keith Ho, Paul Chan
Art Director: V Lau
Copywriters: Tony Chan, Paul Chan
Photographer: Jonathan Wong, Lok Chan