Artist owned-and-operated bi-coastal digital studio Brickyard VFX recently completed work on Target’s “All Things Merry” campaign. The “All Things Merry” campaign illustrates various characters going about their holiday preparation with ease – decorating for a holiday party, stringing outdoor lights and wrapping children’s presents – to promote Target as a one-stop-shop for the holidays. Brickyard designed and executed pre-visualization, color enhancements and additional finishing work for the campaign. In addition, Brickyard composited select shots in “Power Cord Christmas,” a spot featuring a variety of Christmas lights adorning everything from a barn to a basketball hoop, as well as an epic shot of multiple lit Christmas trees along a waterfront. All effects work for the campaign was completed on Autodesk Flame, with pre-visualization on Autodesk Maya.
Target “All Things Merry” Campaign
Spot Title: Power Cord Christmas
Visual Effects: Brickyard VFX
Lead VFX Artist: Mandy Sorenson
VFX Artists: Patrick Poulatian, Chris Sonia
Shoot Supervision: Mandy Sorenson
Executive Producer: Jeff Blodgett
VFX Producer/Head of Production: Diana Young
Finishing: A52
Agency: Wieden + Kennedy
Creative Director: Rob Thompson & Don Shelford
Agency Producer: Kevin Diller
Copywriter: Dan Kroeger
Production Company: Bob Industries
Director: Jonathan Dayton / Valerie Faris
Director of Photography: Christophe Lanzenberg
Production Design/Art Direction: Victoria Morris
Executive Producer: T.K. Knowles, Chuck Ryant, John O’Grady
Producer: Bart Lipton
Editor: Tommy Harden
Telecine: Co3
Colorist: Stefan Sonnenfeld
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