Tommee Tippee - "Boob Life" / Boobs, Bottles, Pumps - (2021) :70 (UK)

Tommee Tippee go all in with this ad to celebrate all things breast, baby and breastfeeding related. There are women nursing, there are women pumping, there are fruits being squeezed, there are women with double hysterectomies hiding their chests, and it's all edited to upbeat music. While being just as graphic as the "Stream of Lactation" ad from Frida Mom, with nipples and extracting milk in full view, it strikes a decidedly different tone. This ad is the visual and musical "you got this" version of motherhood, while Frida Mom recognized that at times it's all quite overwhelming. This ad celebrates the magical milk creating bodies, and is sort of a cheerleading pep for the viewer reminiscent of "this girl can".
 

In the end, both brands sell the same types of products, and this ad talks specifically about the "Made for Me" range, their breast pads available in different shapes, sizes and absorbencies, and a Double Electric Breast Pump. Research done told the brand that first-time mothers felt unprepared about the realities of breastfeeding, so the brand has also created a six-part digital content series called "Spill the Milk," which aims to demystify elements of feeding, from "the latch" to "milk supply" and the always present "dealing with judgment." 
My only question is, what took your brands so long to up your ad content to this level? I can assure you my generation were just as bewildered about nursing for the first time as this one is. But all I got was generic brand white cream, some horrid knitted bra-pads, and a useless hand-operated pump from the pharmacy. Oh, and I lived in a rolled-up newspaper at the bottom of a lake and walked uphill to school. ;) 
 

This ad will also air in Australia and the USA. 

Client: Tommee Tippee

Director: Fiona Jane Burgess
Ad agency : Manifest
Creative Director : Chomoi Picho-Owiny
Campaign Director : Emma Corbett
Account Director: Emily Huyton
Manager : Liana Maher
Producer : Rhiannon Lewis
Production Manager : Lindsay Cowan Junior
Producer : Emily O’Brien
Casting Director : Lee Mountjoy
Production Runner : Abbi Simpson
1st AD : Sarah Jones DOP : Olan Collardy
Focus Puller : Kim Vinegrad
Grip : Mark Jones
2nd AC/DIT : Owen Cant
Gaffer : Chris Sarginson
Spark : Jenni Suitiala
Spark : Charlotte Stevens
Art Director : Hannah Wilson
Standby Art Director : Harry Mills
Sound : Rebecca Morgan
MUA : Lou Mccann
Makeup Assistant : Natalie Mckay 
Music: Sentric Music
Song QUEEN (Chant Instrumental) by I.AM.EM