Uber One - Sean “Diddy” Combs makes One Hit for Uber one / One-ders (2023) :60 (USA)

Returning to the Super Bowl stage for the third year, Uber One hires Diddy to create the musical score. As the teasers for this ad has shown us, "Diddy doesn't do jingles - Diddy does hits." . So we get a hit-parade in Diddy's studio, where he brings some of the catchiest tunes and earworms to ever exist back.

Montell Jordan does a new variant of "This is How We Do It", Kelis brings the "Milkshake" with Uber one, Donna Lewis "I Love You Always Forever", and Ylvis "What Does the Fox Say" come together to create one song you can’t get out of your head for Uber One. There's a funny moment when Sean “Diddy” Combs' right-hand man who speaks for him tries to tell Ylvis off in Norwegian. Spoiler alert, it's unintelligible.

Then Haddaway arrives with the gold, and it is.... 🎶 Uber One, Uber One saves me, it saves me, way more… 🎶 set to the tune of "What is Love". Good luck getting that out of your heads, kids.

Uber One will also be offering a promo from February 7-19 where you can get three months of free Uber One membership.

Uber One will also be offering a promo from February 7-19 where you can get three months of free Uber One membership, which provides savings across Uber and Uber Eats as well as access to exclusive perks and special benefits including:

Unlimited $0 Delivery Fee and up to 10% off eligible Uber Eats orders
5% off eligible Uber rides and access to top-rated drivers
$5 credit if our Latest Arrival estimate on your order is off

“Uber One-Ders” :60 SBLVII 2023

UBER

Vice President, Global Marketing: David Mogensen

Global Executive Creative Director: Danielle Hawley

Head of Marketing, North America: Georgie Jeffreys

Global Creative Director: Ecole Weinstein

Marketing Manager II: Liza Keller

Social & Digital Marketing Lead: Kaitlyn Mendoza

Sr Marketing Manager: Meredith Savatsky

Brand Media Lead: Gracie Childress

Brand Media Manager: Keith Shattuck

Research and Insights Lead: Dana LaMendola

AGENCY - SPECIAL US
Partner / CEO: Cade Heyde
Partner / Executive Creative Director: Dave Horton
Partner / Executive Creative Director: Matthew Woodhams-Roberts
Partner / Chief Strategy Officer: Kelsey Hodgkin
Creative Director: Phil Fattore
Associate Creative Director: Alyssa Cavanaugh
Executive Producer: Amanda Weiss
Executive Producer: Felix Messina
Producer: Luke Franek

Producer: Chloe Seitz
Head of Strategy: Kelsey Karson
Strategy Director: Janet Shih
General Manager: Dom Dalton
Account Director: Lindsay Friedgood
Account Director: Bella Timar
Head of Business Affairs: LaTanya Ware
Business Affairs Lead: Keli Christy

PARTNER AGENCY - SPECIAL AUSTRALIA

CEO & Partner: Cade Heyde
Partner & Chief Creative Officer: Tom Martin
Partner & Chief Creative Officer: Julian Schreiber
Executive Creative Director: Dave Horton
Executive Creative Director: Matt Woodhams-Roberts
Creative Director: Phil Fattore
Associate Creative Director: Alyssa Cavanaugh

Executive Producer: Amanda Weiss
Executive Producer: Felix Messina
Producer: Luke Franek
Head of Business Affairs: LT Wave
General Manager: Dom Dalton
Account Director: Lindsay Friedgood
Account Director: Bella Timar
Designer: Alex Trujillo

PRODUCTION - BISCUIT

Director: Andreas Nilsson

Partner / Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Andrew Travelstead
Head of Production: Sean Moody
Director of Photography: Linus Sandgren
Production Designer: Alexis Ross

EDIT - EXILE

Editors: Jacob Schulsinger, Katie Turinski, Nate Gross

Assistant Editors: Eliza Kanter, Jonathan Rogers

Head of Production Michael Miller

Executive Producer Jennifer Locke

Managing Partner: CL Kumpata

Senior Producer: Brian Schimpf

Associate Producer: Dylan Majerus

COLOR - TRAFIK

Colorist: Dimitri Zola

Executive Producer: Meghan Lang Bice

Producer: Julia King

VFX - PARIAH

Head of Production: Michael Steinman

Producer: Andrew Rosenberger

Creative Director / VFX Supervisor: Glyn Tebbutt

MUSIC - WALKER

Owner/Managing Director: Sara Matarazzo

Senior Producer: Danielle Soury

SOUND DESIGN & MIX - ELEVEN SOUND

Sound Designer & Mixer: Jordan Meltzer

Executive Producer: Melissa Brewer

Producer & Assistant Mixer: Andrew Smith