Aaaaah yes. The old trick of prankvertising. For anyone who doesn't know, and is not familiar with my sarcasm, I am not a fan of prankvertising in general. The base idea of it, is to prank someone (who usually gets upset) and then we rely on their reaction to the prank being shared around the web to actually reach the intended target. Really shocked reactions or people we can laugh at being most frequently shared.

Now, prankvertising relies on actors, and at least one innocent person being pranked (but even that is in doubt in some cases). Seeing as there are literally no blurred faces in this ad, either you have a 100% success rate in release form signing, or a bunch of these peoples are actors.

All that aside, this fails to generate any money for Unicef, which seems to be massively off-brief as that's usually the one criteria you need to fulfill for Unicef. Had they made an actual game, that generated money, it would have been a better idea already. It won't spread very well either, not like the tap water social network game that both generated money AND forced spread by making you donate $5 via PayPal just so you could enlist two friends in building the functioning water network.

To top it all off, as I already mentioned, it's unbearably long, without succeeding in hitting any empathy buttons (which would make us share it more willingly).