I built this website. From scratch. Including the servers.
What on earth are you disagreeing with, Carrie Devorah? Are you high? A bot? You've jumped into the thread to play contrarian, but making our points? Or was this just a great spot for you to add all of your links? I removed them by the way, because holy spam-tourettes. We don't need to see every tangentially related "BTW I sell X" link to our post here you know, that's kind of ... ugh. Spam on advertising trade site, where do I even begin to explain how wrong that was?
@awlilnatty and oliverpayne just had a lightbulb-joke tweet-match and I simply have to add them.
Q: How many freelancers does it take to change a ligh...
A: Oh, it's done already. And with three other options of bulb
Q: How many Global Chief Creative Officers does it take to change a lightbulb
A: One, but it'll be October 2015 at the earliest
Q: How many traffic managers does it take to changed a lightbulb?
A: One, but no one's free until tomorrow
Q: How many producers does it take to change a lightbulb?
A: that wasn't in the original scope
Q. How many Designers does it take to change a lightbulb?
A. Fuck off, i'm not changing a thing.
Q. How many Strategists does it take to change a lightbulb?
A. Let me visualise the structure and get back to you.
Q. How many Creative Directors does it take to change a lightbulb?
A. Out To Lunch.
Q. How many account-men does it take to change a lightbulb?
A. How many would the client like it to take?
Q. How many creatives does it take to change a lightbulb?
A. Change? WHAT CHANGES?
Well, thank you, but don't fret.
The video games industry pulls in $93 Billion a year. This isn't going to go away anytime soon.
However the chunk of money used by the games industry to advertise games to consumers will have to be spent in places where the possibility of reaching the game consumer is likely. If the game consumer has walked away en masse from the gamer review sites (and a casual glance at stats does show a decline in readership), that's not the place for the ads. Obviously.
Creative agencies should take this as an opportunity to reach out to consumers by other means. Game advertising used to be the most creative in execution, now let's see if it can also be creative in placement.
Good luck adgrunts, do some creative groundbreaking work now, there's an actual market need for it.
Don't be dense. Nobody here said that you weren't allowed to do it. We're critiquing the ad as it's not doing a good job of an ad, which is selling the idea (product/service) to new "customers". This is simply preaching to the converted and offending everyone else while possibly just perplexing tourists.
Also, you might have to look up the definition of a joke in a real dictionary some day.
The short spelling of "advertising" is "ad". Also we saw it live on TV and that's plenty.
The creator of this video pointed out to me that they also made the image I'm using as a lead above. The least I can do is link it. You Adgrunts though, should pay attention to it, because here's the part (at 2:30) we care about. "Games advertising used to be on TV". It still is, in some major sellers instances. Working on a game client used to mean instant Cannes lions. Wouldn't it be sad if games & consoles went the way of Masterlock?
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