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I've just been alerted to another British brand that I was unaware of, Stickyskin, which the Guardian wrote about ten years ago here : https://www.theguardian.com/theguardian/2010/sep/26/plaster-matches-brow..., however, their website no longer exists so I'll assume that the brand either died or changed the name.
Interlinking this with Kenya's telecom ad "Niko na Safaricom" for continent singing similarities.
https://adland.tv/adnews/safaricom-niko-na-safaricom-2010-90-kenya
Just here now to point out how much this reminds me of "I still call Australia home". This whole singing across continents was a thing for a while, wasn't it? https://adland.tv/adnews/qantas-i-still-call-australia-home-choir-1998-2...
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