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Qantas - I still call Australia home / Choir (1998) 2min (Australia)

Shortly before the 1999 Superbowl, and during the Australian broadcast of the opening of the 1998 Commonwealth Games, a very special Qantas commercial aired, featuring the Australian Girls Choir and National Boys Choir. 

Filmed all over the world, the choir sings on the Brooklyn Bridge, on the great wall of China, in the Kings Canyon, Australia and countless scenic places. It cost over 3 million USD to produce and was at the time one of the most expensive ads ever made. Aired both in the US and Australia, and with a lot of earned media the ad was seen by an estimated 31.7 million viewers.

Client: Qantas

Title: Australia Home II

Ad agency: Singleton Ogilvy & Mather, Sydney

Executive Creative Director John Singleton

Creative Director/copywriter Paul Duane

Creative Director/Art : Ant Larcombe,

Agency producer: George Saada.

Director: Iain Mackenzie

Production house: Window Productions, Sydney,

Producer Andrew Morris 

Editor: Bernard Garry 

Music production: Les Gock

Song: "I Still Call Australia Home" written by Peter Allen

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Anonymous Adgrunt's picture
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Dabitch's picture

Interlinking this with Kenya's telecom ad "Niko na Safaricom" for continent singing similarities.