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Since there is activity on this here old post, Leann thought this was fun. She said so herself in 2016.
This was fun! #bottlecaps @DerekD1876 @FHM @TheUclan @LATodayShow @sportsreiter @Budweiser pic.twitter.com/tCkzhwslpU— Leeann Tweeden (@LeeannTweeden) March 3, 2016
Wow, I can't believe that I'm responding to this but here goes.
The snooty etiquette lady with the advice gives bad advice. "Don't pick up your baby too much that'll spoil them", and "Naptime isn't playtime", and it's clear that mom and dad are not following this ladies' stale old advice, including in not buying the most expensive diapers out there, as they buy Luvs. So in the last scene the snooty etiquette lady's advice is: "When in doubt, overdress your baby", juxtaposed against a playful kid running around the backyard in the nude, as toddlers tend to do.
Alissa Heinerscheid, vice president of marketing for Bud Light, and the first woman to ever lead the brand explains here reason a bit in this video.
See also Forbes "Bud Light Signals New Era In Marketing"
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