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“We’ve got over 400 positions that we’re looking to fill at all levels, at all capacities,” Brunner told KDKA, the CBS affiliate in Pittsburgh.
So the ad is meant to get their name out, as they are looking to expand and hire more people. The reaction to this ad is extremely polarized, while the official 84 Lumber twitter account says "We don't condone illegal immigration. The journey highlights the type of person we're looking for at 84 Lumber." Meanwhile Boycott84Lumber hashtag trended.
Tiffany's sells expensive items, that are meant to last. Silver frames, diamond rings, pearl necklaces. These are things that are supposed to be classic when they cost half a paycheck, or two. To have someone talking about changing and being different when you sell items that might become family heirlooms is so off the planning map I bet their strategist has a fake British accent.
Six minutes is plenty of time to make a nice short story movie, and clearly the director succeeded in making a nice film here. It's a great piece of storytelling. A nice commercial is a completely different story.
The website (which crashed duriing the bowl) has a section called "start your own journey" headline link which leads to a career section. They're using the ad as a recriuitment tool.
What is it about auctioneers and their un-ability to not eat what they're auctioneering out ?
They are absolutely getting talked about for the immigration/Executive order reason. As soon as Twitter saw the ad people tweeted at @Budweiser that they were either crying for the feels, or they thought it was "social justice juice" or similar.
PR jumped on that (I assume) so this ad has now aired on local news stations in the US. Congratulations.
Here's someone who figured out the Brawny sexy strategy was successful, but they just don't understand why.
P.S. Last September the Awesometer was created by creative team Éric&Julien which has the same function - to show their portfolio to potential recruiters and answer questions.
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