Genius I dare say.

Feh, why have a Heineken when you can have Bochkarev or a Okhota? :))

...and the other half is a not so funny rendition of a much funnier internet movie phenomenon "unfit klutz tries to show off".
...But I beg to differ on the 'packshot', not a good name for it, showing games in action is a special level of extra addy-hell, sortof like showing that blue liquid getting soaked up by femme product Y. Has to be done they say... Even though some do just fine without.....

Song: "Starry-Eyed Surprise" a collaboration of DJ Paul Oakenfold and Shifty from Crazy Town.