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That was a really nice new take on the old glorified ageless beauty cream shill. Also good there's not a heavy vaseline lens going on, I hate that, when she looks great in 'regular' light. Amazing she's still so light on her feet, I kept thinking where does she get her energy? Sell more things with Alessandra, please.
Why would I remember the brand when the spot wasn't doing much of that elusive "branding" either? Generic stuff + logo & payoff at the end doesn't automatically = branding. Also, at the end of the pregnancy+right after birth ain't nobody feeling "as beautiful as life" honey.
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