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We couldn't disagree more. This ad is a solid creative idea based on a true insight (Hi! I drink beer and work out the thought has crossed my mind!) - whereas the Coors dreck is a strategist's pitch film on air instead of a crystal clear creative execution of the proposition.
Fun trivia (since we have Vikings mentioned and all). Swedes compete with the Finns in drinking the most coffee in the world, per person. We lose every year because Swedes can't beat Finns at anything, pretty much. The most common bean used in Sweden was robusta for many years, before the 'new' arabica beans became popular due to Italian style cafés. Robusta is still the most common bean in brands used by the older generation who built Sweden's "folkhem" and birthed the baby-boomers that made Volvo, Saab and Ikea household brands around the world.
Not that I'm saying extra caffeinated coffee can really get you going but yeah that's what I'm saying.
I don't even know where to begin with that comment.
First of all, if you think "good photography" is happening upon a ladder and then when you take a pic a plane suddenly appears, then good photography is all luck, and never about timing, skills, and planning.
Second, if you think photography never manipulated or posed what reality is, you don't know much about photography. Even Nicéphore Niépce staged his motifs, thereby affecting the reality he sought to document.
But here we have a photo competition, one where the gentlemans agreement between photographers is that lightroom & photoshop is used to clean up dust, stray hairs and correct light issues - and this kid grabbed the first clip art .png found in a google search and dropped in on his image using a collage making app called PicsArt. You can *clearly* see the white square on an well calibrated screen (read: the kind we Art Directors have) - and yet this won a prize despite obviously cheating. Not to mention, the motif has been for real before by another Singaporian Instagram photographer.
Now, instead of just throwing their hands in their air and complain all contests pretty much suck (they do), the photographers had a meme-tastic moment, and Nikon's social media team had to learn to roll with the punches (which they did), while looking over the competition rules. So I thought it worth writing about this "storm in a teacup".
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