Vittel . Water Refresh Cap (2014) :45 (France)

This brilliant little invention on Vittel's liter bottle caps could make me buy their water loyally forever. See, people at Ogilvy Paris must have figured out that people like me who take espresso intravenously all day, plain forget to also drink water. We all need water, especially in hot weather, and we should all be drinking 8 glasses a day. A copywriter I once worked with solved the problem by filling a pint glass and wearing eight rubber bands around his wrist. As the day progressed, he'd add a rubber band to the pint for each time he had emptied and refilled the glass. Pretty clever system, but wouldn't you know it, I even forgot to do that. Apparently 80% of us forget to drink water.

Now comes Vittel to the rescue. Simply twist the cap and it will pop up a flag an hour later reminding you to have another glass. This is genius. Geeeeeenius.

Ogilvy Paris
Chris Garbutt : Chief Creative Officer
Frederic Levron : Creative Director
Benoit de Fleurian : Head of Integrated
Chris Rowson: Art Director
Bastien Baumann Ogilvy Paris Art Director
David Martinangelus : Copywriter
Jeremy Bouchet : Art Director - Director
Olivier Brechon : Art Director
Myriam Nouicer : Account Director
François Phan : Project Manager
Laure Bayle : Agency Producer
Diane de Bretteville : TV Producer
Linda Belkadi : Producer
Adrien Leygues : Hosting / Technical support
Nestlé Waters
Marie Cécile Pelle Lancien: Marketing Director
Guillaume Gachet : Brand Manager
OVA Design
Benjamin Sabourin : Product Design Manager
Nicolas Marquis : UX Design Manager
Sebastien Wallet : Account Director
Le Comptoir Du Son Et Des Images
Franck Marshal : Sound Studio
Alexandre Poirier : Sound Studio